customers trust us to provide, and we are confident in our ability to provide Mexican households with affordable access to everyday essentials.”ĭollar General currently operates a total of more than 18,000 stores across the U.S. “We are excited to bring to the Mexican consumer the value and convenience that our U.S. ![]() “The opportunity to expand our footprint to serve communities in Mexico marks an exciting new era for our organization, and is a reflection of our continued innovative spirit and dedication to serving others,” said Todd Vasos, CEO of Dollar General. Dollar General also announced Thursday that it plans to expand internationally for the first time by opening 10 stores in Mexico by the end of fiscal 2022. Consumer prices rose by 6.2% in October compared to a year ago, representing the highest inflation rate since the 12-month period ending in November 1990.ĭespite the new environment, value chains and dollar stores are continuing to open locations across the U.S. The trend toward higher pricing suggests that even dollar stores are not immune to the inflation, higher wage costs, and supply chain slowdowns that have all contributed to higher prices in across retail. All prices will now start at $1.25 instead of the $1.00 price point which has defined the chain for decades. The expansion of the Popshelf brand comes shortly after competitor Dollar Tree announced permanent price raises across Dollar Tree Plus stores and most Dollar Tree stores in November. EDT, up $1.07 or 0.49%.Dollar General Invests $100 Million Towards Brand Growth in 2023 Shares of Dollar General were trading at $219.95 as of 9:44 a.m. “We have leveraged robust consumer insights to create a unique store that we believe will resonate with new customers, while providing Dollar General with even more opportunities for growth in the years ahead.” “We are excited to introduce popshelf from a position of strength, further highlighting our innovative spirit and building on our proven track record of store format innovation,” Todd Vasos, Dollar General’s CEO, said in a statement. Like Five Below, Dollar General has come up with a playful description of its popshelf shopping experience for consumers, saying its stores will “bring joy.” Five Below uses the tagline, “Let’s go & have fun.” The company has over 950 stores to date in 38 states. Five Below also sells most items at its stores for around $5, targeting teens and tweens with product categories that fall under tech, create, play, candy, room, style, party, new and now.įive Below has been a growing store concept that started in 2002. While Dollar General has traditionally competed with the likes of other dollar-concept stores such as Dollar Tree and Family Dollar, the company’s popshelf brand rivals another retailer - Five Below. About 70% of Dollar General’s 16,720 stores are located in cities with populations that are less than 20,000 and target consumers with household incomes less than $50,000, USA Today reported. The company is primarily targeting female consumers that have an income range of $50,000 to $125,000 – a departure from its Dollar General stores, which cater to lower-income consumers. ![]() The stores will run about 9,000 square feet, and they will feature what Dollar General called a “highly-curated crossover assortment” of the company’s private-label brands. The first two popshelf locations will open in Clarksville and Hendersonville, Tennessee, this fall with plans to open as many as 30 more locations by 2021. The new retail store concept will sell seasonal and home décor, health and beauty merchandise, cleaning supplies, party goods, and entertainment items with about 95% of these products priced at $5 or less, Dollar General said. ![]() Only this time, they are $5 stores that will fall under its new popshelf brand. Dollar General ( DG) is adding more locations.
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